The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

807: Turn Your Service-Based Business Into an Online Powerhouse

Sep 9, 2024

Nicole Burke is the mastermind behind Gardenary, a brand dedicated to empowering individuals to grow their own food through accessible gardening. In this engaging discussion, she shares the strategies that led to a fourfold increase in her Instagram following and shop sales in just 15 months—all without paid ads. Nicole emphasizes the power of short-form video content, discusses common social media pitfalls, and balances her roles as an entrepreneur, author, and influencer. Her insights on turning passion into profit are both inspiring and actionable!

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Intro

00:00 • 2min

From Passion to Profit: The Entrepreneurial Garden

02:27 • 7min

From Garden to Business: A Transformative Journey

09:42 • 20min

Harnessing LinkedIn for Team Growth and Marketing Success

30:11 • 3min

Adapting to Instagram's Evolution

33:19 • 12min

Protecting Memories and Authentic Connections in a Changing World

45:02 • 4min

Transforming Service-Based Skills into Scalable Digital Products

49:00 • 5min

Harnessing Unique Skills Through Gardening

54:04 • 4min

Fun fact: I connected with my guest today on Instagram as my family and I were planning our first garden!

Nicole Burke is the visionary behind Gardenary, a brand that inspires people to grow at least a little bit of their own food using accessible gardening methods, creative tips and tricks, and a unique aesthetic. And although this is definitely a zone of genius of hers, Nicole is more than a gardener!

Recently, she has expanded her influence with her personal brand, HeyNicoleBurke!, where she teaches entrepreneurs how to grow their businesses on Instagram using a distinctive social strategy focused on short 5-second videos.

In this conversation, we're diving into the key strategies Nicole used to quadruple Gardenary’s Instagram audience in just 15 months and how she managed to quadruple shop sales in the same period. We’ll uncover the secrets behind Gardenary Inc’s record revenue growth, achieved without any ads and solely through short-form video content.

Nicole also shares insights into creating engaging content, avoiding common social media pitfalls, and balancing her various roles as an entrepreneur, author, and influencer. You don’t want to miss this one… Click play now!

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