Online Marketing Made Easy with Amy Porterfield

#603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary

Aug 31, 2023

01:13:17

Snipd AI

Nicole Burke, founder of Gardenary, shares her video secrets to boost digital course sales. Learn about generating captivating content ideas, ideal posting frequency and video length, user-friendly and affordable video equipment and software, strategies to go viral, and overcoming discomfort on camera. Unlock the potential of video and supercharge your sales!

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Quick takeaways

Using video can build deep relationships and trust with your audience, by entertaining, educating, and inviting them to take action.

Consistently posting short form videos on social media platforms can lead to substantial growth in your online presence and convert viewers into engaged subscribers and customers.

Capturing real-life moments, repurposing videos, and using specific examples with clear instructions can significantly increase conversion rates and engagement.

Deep dives

Building a Relationship through Video

Video has the power to build deep relationships and trust with your audience. By touching their emotions and telling stories, you can create a profound connection that goes beyond being just a customer. The key is to focus on entertaining your audience, educating them, showcasing your expertise, and inviting them to take action. By using different types of videos and catering to different stages of your audience's journey, you can create a diverse and engaging video strategy.

Introduction

2min

Boost Your Digital Course Sales with Short-Form Videos

5min

Introducing Gardeneri: Making Gardening Accessible

8min

Shift in Marketing Strategy to Short Form Videos

18min

Organic Sales Success and AI Tools

3min

The Quantity- Quality Paradox and the Importance of Posting

5min

The Power of Authenticity and Relatability

27min

Strategies for Better Audience Connection and Course Sales

4min

Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke)

Ever wonder what the big deal is about using video in your business?

In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students.

Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy.

I understand the hesitation that comes with video -- it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole.

And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience.

In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest.

Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content.

You’ll learn:

How Nicole generates captivating content ideas
The ‘nuts and bolts of posting including the ideal frequency and video length
Advice on user-friendly and affordable video equipment and software
Tried and true strategies to go viral
How to move past feeling uncomfortable on camera

So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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