Why That Worked – Presented by StoryBrand.ai #197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
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Oct 21, 2024 
In this enlightening discussion, bestselling author and marketing expert Seth Godin shares insights from his book, This is Strategy. He emphasizes the importance of defining a clear business strategy to avoid confusing tactics with true direction. Godin explains how long-term thinking and understanding your target audience can guide decision-making. He also addresses the necessity of letting go of sunk costs and crafting a trust-based strategy to foster deeper connections with customers. This is a must-listen for any business owner seeking clarity in a complex landscape.
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Purpose Over Tactics
- Define your target audience and the change you want to create.
- Understanding your purpose is more important than marketing tactics.
Strategy as a Compass
- Strategy acts as a compass, guiding you even when the business landscape changes.
- Focus on your direction, and the tactics will follow.
Specialization over Generalization
- Avoid being a generalist; specialize to stand out.
- Focus on being the best in a niche rather than competing on price.
