Why That Worked – Presented by StoryBrand.ai

#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise

19 snips
Oct 14, 2024
In this discussion, Donald Miller, creator of the Coach Builder framework, shares his expertise in turning knowledge into a profitable coaching business. He emphasizes the importance of recognizing your value and confidently transitioning from offering free advice to charging for it. The conversation covers essential steps for establishing a successful coaching practice, including setting clear offerings and creating a structured client journey. Listeners gain actionable insights on building a client list and mastering effective communication to drive sales.
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ADVICE

Stop Giving Free Advice

  • Stop giving free advice and start charging for your expertise, even if it feels awkward.
  • This increases your perceived value and authority, leading to better client engagement.
ANECDOTE

Pay-What-You-Can Problems

  • Donald Miller recounts an experience with a "pay what you can afford" conference.
  • Most customer service issues came from attendees who paid less, highlighting how undervaluing diminishes perceived worth.
ANECDOTE

Dan Martell's High-Ticket Coaching

  • Dan Martell charges $350,000 yearly for coaching, offering limited time but valuable connections.
  • This demonstrates how high pricing, coupled with unique value (like access to a network), can be successful.
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