
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Sep 30, 2024 • 27min
#194: Why Your Business Desperately Needs a Project Manager
Sam Buchholz, a project management expert, shares how streamlined workflows can supercharge business efficiency. He emphasizes the crucial role of project managers in organizing tasks and facilitating communication. The conversation dives into the Kanban method for enhancing project visibility and the significance of task assignment in boosting accountability. Buchholz also outlines effective strategies for project management, stressing the need for clear outcomes and collaboration to drive revenue and focus on your big vision.

Sep 23, 2024 • 33min
#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business
Nicole Burke, founder of Gardenary and host of the Grow Yourself podcast, shares her journey of scaling her online business. She discusses the importance of recognizing when to delegate tasks to focus on sales and marketing. Listeners will learn how to conduct a task audit and the critical need for strategic hiring. Nicole highlights her personal experiences transitioning from doing everything herself to building a team, ensuring that business owners prioritize efficiency and growth.

12 snips
Sep 16, 2024 • 49min
#192: Kim Scott—The Hidden Cost of Being Too Nice in Leadership
Join Kim Scott, the author of 'Radical Candor', as she unpacks the hidden costs of being too nice in leadership. She shares insights on 'ruinous empathy'—the avoidance of tough conversations. Kim emphasizes the need for honest feedback to build trust and drive growth within teams. Discover the balance of praise and criticism while mastering effective one-on-one meetings. Learn how fostering a culture of clear and compassionate feedback can enhance team dynamics and lead to greater accountability.

Sep 9, 2024 • 36min
#191: Tiffany Aliche—Why Financial Freedom Isn’t as Important as You Think (And What to Aim for Instead)
Tiffany Aliche, known as 'The Budgetnista,' is a financial management expert and entrepreneur who transforms lives with her fresh perspective on money. In this discussion, she challenges the pursuit of financial freedom, advocating instead for financial wholeness. Tiffany shares her inspiring journey from debt to empowerment and presents her revolutionary 10-step plan for achieving financial stability. She emphasizes budgeting as a 'yes plan' and provides insights on balancing personal and business finances, ensuring that financial health fuels creativity and growth.

Sep 2, 2024 • 28min
#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?
Amy Porterfield, a digital marketing and online course creation expert, shares her insights on adding digital courses to existing businesses. She addresses common fears about teaching and complexity, while offering practical steps for validation and engagement with your audience. Listeners will learn how to pinpoint the perfect course topic, leverage feedback through surveys, and unleash their creativity in course design. Amy inspires entrepreneurs to transform their expertise into scalable, lucrative online products.

10 snips
Aug 26, 2024 • 31min
#189: Donald Miller—Cash Crisis? How to Generate Quick Revenue When Times Get Tough
Donald Miller, a prominent entrepreneur and author known for his expertise in business strategy and marketing, shares invaluable insights on managing cash flow during tough times. He discusses strategies for generating quick revenue and the importance of building a financial safety net. Miller emphasizes staying calm under pressure and turning challenges into growth opportunities. He also highlights the power of collaborative leadership for resilience and the need for regular financial evaluations, encouraging entrepreneurs to adopt creative strategies to navigate financial difficulties.

Aug 19, 2024 • 33min
#188: Bill Allen—Make Your Business a Force for Good in the World (Even If You're Starting Small
Bill Allen, a passionate real estate investor and founder of Teenage Tycoon, discusses making a meaningful impact through entrepreneurship. He explores how to balance profit and purpose, sharing insights on creating impactful youth programs. The conversation highlights the importance of financial literacy, mentorship, and community engagement. Bill recounts a young boy's success story in house flipping, showcasing the transformative power of educating the next generation about finances and business.

Aug 12, 2024 • 26min
#187: Why Your Sales Team Isn't Selling (And How to Fix It)
Transitioning from being the sole sales powerhouse to leading a team can be tricky! Learn about a proven 8-step sales process that emphasizes rapport-building and uncovering client pain points. Active listening is key to understanding customer needs and overcoming objections. Effective communication ensures your team conveys product benefits naturally. Discover strategies to enhance sales effectiveness and closing rates, empowering your sales team for consistent growth.

10 snips
Aug 5, 2024 • 33min
#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry
Marcus Sheridan, a content expert and author, shares his remarkable journey from near-bankruptcy to becoming a multimillionaire by prioritizing customer needs. He emphasizes how trust plays a vital role in marketing and offers a proven framework for creating impactful content that converts. Discover the 5 types of content every business should produce and learn how self-service tools can aid lead generation. Sheridan also discusses the ethical implications of using AI in content creation, advocating for authenticity and transparency.

8 snips
Jul 29, 2024 • 33min
#185: Erin Meyer—The Feedback Mindset That Sets High-Performing Teams Apart
In this enlightening conversation, Erin Meyer, a New York Times bestselling author and professor at INSEAD, dives into the power of feedback in high-performing teams. She discusses the critical role a feedback culture plays in enhancing team dynamics and overall performance. Meyer offers insights on cultivating a safe space for constructive criticism, navigating cultural differences in feedback perception, and integrating feedback into regular meetings. Tune in to learn how to foster transparency and appreciation for team growth!
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