Why That Worked – Presented by StoryBrand.ai

#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches

Nov 25, 2024

Sean Cannell, CEO of Think Media, is a YouTube strategist with a passion for helping coaches thrive online. He unveils how YouTube can become a game-changing asset for coaching businesses. Discover effective monetization strategies and why patience is crucial for growth. Sean emphasizes the importance of content quality and building trust with viewers. He also shares budget-friendly tips to enhance video production using smartphones. Tune in for actionable insights on leveraging video to engage audiences and generate income!

27:17

Creator website

Episode guests

Sean Cannell

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

YouTube can be a transformative tool for coaches by providing strategies to create impactful content that grows their audience and business.

Success on YouTube is driven by valuable content rather than high production quality, emphasizing the importance of relevancy over visual polish.

Deep dives

Transitioning to New Beginnings

The Business Made Simple podcast will be concluding at the end of 2024 after three transformative years dedicated to enhancing business ownership skills. This notably bittersweet announcement marks the end of an era, but it also signals the exciting launch of a new podcast, Why That Worked, starting January 6th, 2025. Hosted by Donald Miller, the new show aims to analyze various successful brands and trends, providing listeners with actionable insights applicable to their own businesses. The transition emphasizes that while one chapter is closing, there are new opportunities for growth and learning on the horizon.

Intro

4min

Leveraging YouTube for Coaches

5min

Harnessing YouTube for Coaching Success

5min

Building a YouTube Presence: The Importance of Patience and Consistency

3min

Budget-Friendly Video Quality Boost

10min

BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show:

Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller.

It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025!

YouTube is more than a platform for cat videos and viral dance trends—it’s a powerful tool for scaling your coaching business. Yet for many coaches, building a presence on YouTube feels overwhelming. You spend hours creating videos, but the results don’t seem to match your efforts. Views trickle in, and the idea of turning YouTube into a source of revenue seems out of reach. How can you create content that not only grows your audience but also grows your business?

In this week’s episode, Donald Miller sits down with Sean Cannell, YouTube strategist and CEO of Think Media, to uncover how YouTube can be a game-changing asset for your coaching business. Sean shares his proven strategies for making impactful videos, building trust with your audience, and creating multiple income streams—even if you’re starting with zero subscribers. Listen in for practical steps on how to leverage YouTube as a tool for business growth.

For more, check out Sean’s incredible book YouTube Secrets on Amazon: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer/dp/1544511817

Visit the Think Media YouTube channel for actionable tips to build your channel and grow your business: https://www.youtube.com/@ThinkMediaTV

Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at CoachBuilder.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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