Why That Worked – Presented by StoryBrand.ai

#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

Aug 5, 2024

Marcus Sheridan, a content expert and author, shares his remarkable journey from near-bankruptcy to becoming a multimillionaire by prioritizing customer needs. He emphasizes how trust plays a vital role in marketing and offers a proven framework for creating impactful content that converts. Discover the 5 types of content every business should produce and learn how self-service tools can aid lead generation. Sheridan also discusses the ethical implications of using AI in content creation, advocating for authenticity and transparency.

32:49

Creator website

Episode guests

Marcus Sheridan

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Establishing trust through transparency by addressing customer inquiries can position a business as the go-to resource in its market.

Businesses should create content that answers the 'big five' consumer questions to enhance engagement and drive sales effectively.

Deep dives

The Six Parts of Business Success

Strengthening the six main components of a small business is essential for growth and sustainability. These components are likened to parts of an airplane: leadership serves as the cockpit, marketing as the right engine, sales as the left engine, products as the wings, management and operations as overhead, and cash flow as the fuel tanks. Attention to these areas can significantly enhance a business's performance, ensuring it is well-equipped to navigate challenges and seize opportunities. By developing these elements, business owners can create a robust framework that positions their enterprises for successful takeoff.

Transparency Over Silence

01:16

Intro

2min

Transforming Challenges into Trust

10min

Adopting a Teacher's Mindset in Business

8min

Harnessing Self-Service for Lead Generation and Trust Building

4min

Navigating AI Ethics in Content Creation

10min

You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?

In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You’ll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.

Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at marcus@marcussheridan.com.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

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FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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