Why That Worked – Presented by StoryBrand.ai #186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry
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Aug 5, 2024 
Marcus Sheridan, a content expert and author, shares his remarkable journey from near-bankruptcy to becoming a multimillionaire by prioritizing customer needs. He emphasizes how trust plays a vital role in marketing and offers a proven framework for creating impactful content that converts. Discover the 5 types of content every business should produce and learn how self-service tools can aid lead generation. Sheridan also discusses the ethical implications of using AI in content creation, advocating for authenticity and transparency.
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Near Bankruptcy to Success
- Marcus Sheridan almost went bankrupt during the 2008 market crash.
- He innovated by answering customer questions online, becoming a trusted voice in his industry.
Build on Principles
- Build your business on principles, not platforms, to ensure longevity.
- Focus on becoming the most trusted voice in your market to withstand industry changes.
Embrace Transparency
- Claiming your business is "different" is intellectually lazy and hinders innovation.
- Embrace transparency and address customer questions that competitors avoid to build trust.