Why That Worked  – Presented by StoryBrand.ai cover image

#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Transforming Challenges into Trust

This chapter explores the speaker's experience navigating the 2008 economic crash with a swimming pool company, highlighting how innovative strategies like inbound marketing emerged from significant challenges. It emphasizes the crucial role of trust in sustaining a business through changes in technology and market conditions.

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