Discover a genius hack for never running out of content ideas again using a game created by a StoryBrand Certified Guide. Learn how to use a dice and coin to generate compelling social media posts quickly. Explore the importance of authenticity in social media presence and the value of passion in business over money. Dive into a unique approach to crafting marketing messages with dice rolls and clear calls to action.
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Quick takeaways
Incorporate StoryBrand framework for clear and engaging social media content.
Utilize gamification for quick and diverse post creation on social media.
Simplify marketing by making it fun and enjoyable for better business growth.
Deep dives
Summer Marketing Focus
It's summer, and small business owners are utilizing the quieter months to revamp their marketing strategies. June is dedicated to marketing on the podcast, offering insights on enhancing websites, crafting impactful one-liners, and creating engaging social media content within the StoryBrand framework for increased customer engagement.
Utilizing StoryBrand for Social Media
Incorporating the StoryBrand framework into social media strategies offers a clear path to developing focused and engaging content. By understanding customer wants, addressing their problems, and positioning as a guide, businesses can effectively invite customers to be the heroes of their brand story, simplifying the messaging process.
Gamifying Social Media Content Creation
Gamification is introduced as a fun method to streamline social media content creation. Using dice and a brand script, marketers can generate varied and engaging posts quickly. The game encourages randomness in selecting marketing messages and provides a structured approach to developing captivating content.
Actionable Step for Social Media Success
Listeners are prompted to complete a brand Script at StoryBrand.com/SB7 and use the provided game to create four engaging social media posts for the upcoming month. The step encourages creativity, simplicity, and strategic planning to enhance social media presence.
Conclusion and Call to Action
The podcast emphasizes the importance of making marketing easy and enjoyable. Listeners are encouraged to follow Marketing Made Simple for more insights, leave reviews, and implement the actionable steps to clarify their message and elevate their business through effective storytelling and engaging social media content.
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Does marketing yourself or your business on social media make you want to pull your hair out? We’ve all been there! Constantly coming up with original content can be both daunting and exhausting. It’s easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you “batch” your content or use the help of AI, your content can start to feel stale very quickly. So what's the best way to keep fresh ideas flowing?
Continuing our Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you’ll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again!
To access your free StoryBrand BrandScript, go to StoryBrand.com/sb7. To access the video of this conversation and gamify your BrandScript along with April and Annie, go to Storybrand.com/gamify.