Why That Worked – Presented by StoryBrand.ai

#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

Jun 17, 2024

Learn how to craft a powerful one-liner to align your team and elevate your brand. Discover the importance of clear messaging in marketing efforts and practical tips for creating a strong one-liner. Understand how a concise message can unify your team, clarify your business's purpose, and engage customers effectively.

23:58

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Quick takeaways

Crafting a powerful one-liner aligns the team's communication and ensures customer understanding.

Creating a concise one-liner streamlines messaging, fosters team unity, and empowers cohesive brand articulation.

Deep dives

Summer Slump Opportunities

As summer kicks off with vacation posts flooding social media feeds, small business owners facing a summer slump are encouraged to seize the chance to enhance marketing strategies. Designated as Marketing Month, the Business Made Simple Podcast offers curated episodes on revamping websites, creating impactful one-liners, and utilizing gamification for social content within the StoryBrand framework.

Passion Fuels Business Success

01:35

Building Team Alignment and Brand Clarity

03:56

Crafting a One-Liner for Team Alignment and Brand Enhancement

04:51

Intro

3min

Crafting Effective One-Liners for Organizational Alignment

8min

Crafting a Clear Message Through Identifying the Core Customer Problem

4min

Crafting a Effective One-Liner for Clear Communication

4min

Crafting a One-Liner for Team Alignment and Brand Enhancement

5min

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. Your one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

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FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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