Why That Worked  – Presented by StoryBrand.ai cover image

#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

Why That Worked – Presented by StoryBrand.ai

00:00

Crafting a Effective One-Liner for Clear Communication

Learn how to create a concise and impactful one-liner that conveys the problem, solution, and success of a product/service through the example of Acme Feed and Seed. Discover the importance of keeping the one-liner short, memorable, and focused on drawing customers into a narrative where the success is a clear outcome of addressing the initial problem.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app