Why That Worked – Presented by StoryBrand.ai
#175: From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid
May 20, 2024
Guest Kyle Reid shares a 5-step process to streamline product creation, emphasizing the importance of kickoff meetings, efficient project management, involving key stakeholders, and mastering the product launch process. The episode provides practical strategies for translating ideas into successful market-ready products.
34:52
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Quick takeaways
- Aligning staff around project management system is crucial for success.
- Clear timelines and bite-sized tasks foster accountability and prevent last-minute rushes during project execution.
Deep dives
Effective Project Management: Aligning Your Team for Success
Aligning your entire staff around a project management system is crucial for success. As a business owner, rallying your team around a big idea involves managing costs and timelines effectively. Kyle Reed, Senior VP at Story Brand, shares a five-step process for taking ideas from concept to launch. The process begins with a kickoff meeting to set the project's direction and establish timelines. This ensures everyone is on the same page and contributes to building a successful product.
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