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Business Made Simple Podcast

Coach Builder Part 6—Create a Marketing and Product Ladder to Retain More Clients

Mar 12, 2024
25:11
Snipd AI
Explore the importance of creating a marketing and product ladder in your coaching business to retain clients. Learn how to provide continuous value, nurture relationships through various offerings, and build trust with potential clients. Discover strategies for driving sales of premium products and increasing customer retention by implementing a structured marketing plan.
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Quick takeaways

  • Establishing a marketing and product ladder is essential for coaching success, guiding clients from basic to premium offerings.
  • Building lasting client relationships involves offering increasing value over time, leading to mutual benefits and extended engagement.

Deep dives

Creating a Marketing and Product Ladder

Building a marketing and product ladder is crucial in the coaching business. The concept revolves around offering increasing value to clients as the relationship progresses. Starting from free marketing collateral, like introductory emails and website information, leads to higher-priced products like mastermind sessions or coaching services. The ladder represents different commitment levels, guiding clients from initial curiosity to deeper engagement.

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