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Coach Builder Part 6—Create a Marketing and Product Ladder to Retain More Clients

Mar 12, 2024

Explore the importance of creating a marketing and product ladder in your coaching business to retain clients. Learn how to provide continuous value, nurture relationships through various offerings, and build trust with potential clients. Discover strategies for driving sales of premium products and increasing customer retention by implementing a structured marketing plan.

25:11

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Quick takeaways

Establishing a marketing and product ladder is essential for coaching success, guiding clients from basic to premium offerings.

Building lasting client relationships involves offering increasing value over time, leading to mutual benefits and extended engagement.

Deep dives

Creating a Marketing and Product Ladder

Building a marketing and product ladder is crucial in the coaching business. The concept revolves around offering increasing value to clients as the relationship progresses. Starting from free marketing collateral, like introductory emails and website information, leads to higher-priced products like mastermind sessions or coaching services. The ladder represents different commitment levels, guiding clients from initial curiosity to deeper engagement.

Introduction

2min

Exploring Heartbreak in Relationships and its Relevance in Coaching Business

3min

Retaining Clients through Continuous Value Offerings

2min

Nurturing Relationships Through Marketing and Product Ladders

15min

Building a Marketing and Product Ladder for Client Retention

3min

Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.

Do new coaching clients seem hard to come by, and existing ones hard to keep? Despite delivering top-notch coaching, you might find yourself in a constant hunt for new clients, unable to scale your business. This usually happens when you lack a clear marketing and product ladder. Without a structured plan to show potential clients how they can progress with your coaching, it's tough to build lasting relationships. So how do you create a roadmap that makes your clients want to stick around longer?

In the 6th episode of our Coach Builder limited series, host Donald Miller breaks down how to set up a marketing and product ladder for your coaching business. Starting with basics like sending an effective email, he’ll guide you on ways to nurture deeper client relationships. Listen in and learn how to create a detailed marketing plan and a comprehensive product suite that meets your clients’ needs at every stage of their journey!

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