Learn how to leverage email as a powerful tool for coaching success. Discover the importance of crafting compelling emails, building sequences, and using CRM to grow your business. Uncover the secrets of email marketing to attract more clients, increase revenue, and make a bigger impact in your coaching business.
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Quick takeaways
Consistent email communication is vital for coaching business growth and client engagement.
Crafting lead generators and using CRMs are key strategies to attract and streamline client acquisition processes.
Deep dives
Importance of Email Communication in Growing a Coaching Business
Consistent email communication with clients is highlighted as a pivotal factor in expanding a coaching business. Sending well-crafted emails helps in maintaining client engagement and growing the business. Despite reservations on content and technology, emails have proven to significantly boost business growth, especially in the coaching sector. The episode stresses the necessity of emails as a vital tool to unlock business potential.
Creating Lead Generators to Attract Clients
Generating leads through enticing offers like PDF guides is emphasized as a strategy to attract clients. Crafting lead generators based on client needs and utilizing tools like Chachie PT for content suggestions is recommended. Setting up landing pages and using CRMs like Keep for automation are highlighted to streamline lead generation processes. The importance of creating engaging content to draw potential clients is underscored.
Utilizing the 'Customer Is the Hero' Email Writing Formula
The podcast introduces the 'Customer Is the Hero' formula for writing effective marketing emails. Starting with addressing the customer's problem, positioning the product as a solution, and creating a narrative that leads to a call-to-action is outlined. By making the customer the protagonist and guiding them towards success, businesses can craft compelling emails that resonate with clients. The episode emphasizes the impact of well-structured emails in driving customer engagement and business success.
Pre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcastand get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.
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Most coaches are missing out on the *one* thing that could truly transform their business: a solid email strategy. While they chase the latest trends and pour resources into social media, the real game-changer lies in the humble art of sending great emails. Email is a powerful tool that—when used well—can grow any business, especially a coaching business. So how do you go about implementing an email strategy that allows you to continually connect with your customers?
In part five of our Coach Builder limited series, host Donald Miller shows you how to develop an entire email strategy that elevates your coaching business. He'll guide you through the process of crafting compelling emails, building a sequence that captivates your customers, and leveraging these efforts to achieve tangible growth in your business. You’ll discover how to use a CRM to build your email list and a proven formula for writing emails that people love to read. Tune in and learn how to use email marketing to attract more clients, make more money, and have a bigger impact.