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Business Made Simple Podcast
#169: How to Clarify Your Message and Grow Your Business
Apr 8, 2024
31:56
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Learn how to clarify your marketing message and boost business growth with the StoryBrand framework. Discover the key elements missing from your website, the questions your marketing must answer, and the power of narrative marketing. Get actionable strategies to make your business thrive!
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Quick takeaways
- Clear and compelling messaging is essential for effective marketing and business growth.
- Positioning customers as heroes and businesses as guides in a narrative story can engage and convert customers effectively.
Deep dives
The Power of the StoryBrand Framework in Marketing
The StoryBrand framework, created by Donald Miller, helps businesses effectively communicate their story and message. By focusing on the seven key elements of a good story - character, problem, guide, plan, action, and stakes - companies can create compelling and clear marketing collateral. Narrative marketing has been proven to be the most effective way to reach customers and is applicable to all types of businesses, ensuring a cohesive and influential message.
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