Why That Worked – Presented by StoryBrand.ai

#169: How to Clarify Your Message and Grow Your Business

Apr 8, 2024

Learn how to clarify your marketing message and boost business growth with the StoryBrand framework. Discover the key elements missing from your website, the questions your marketing must answer, and the power of narrative marketing. Get actionable strategies to make your business thrive!

31:56

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Quick takeaways

Clear and compelling messaging is essential for effective marketing and business growth.

Positioning customers as heroes and businesses as guides in a narrative story can engage and convert customers effectively.

Deep dives

The Power of the StoryBrand Framework in Marketing

The StoryBrand framework, created by Donald Miller, helps businesses effectively communicate their story and message. By focusing on the seven key elements of a good story - character, problem, guide, plan, action, and stakes - companies can create compelling and clear marketing collateral. Narrative marketing has been proven to be the most effective way to reach customers and is applicable to all types of businesses, ensuring a cohesive and influential message.

Introduction

2min

Maximizing Marketing Impact with StoryBrand Framework

15min

Utilizing Podcast Episodes as Lead Generators for Business Growth

3min

The Power of Email Marketing and Social Media Strategy

8min

Importance of Clarifying Your Message for Business Growth

4min

Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

Every savvy business owner knows that marketing is the key to survival, and your online presence is one of the most important parts of your marketing plan. It can turn casual browsers into buyers, and buyers into long-time customers. But you won’t build that loyal fanbase if your message is unclear or inconsistent. On top of that, you could end up wasting a lot of time and money on marketing that doesn’t work. So how clear is your current message, and how can you make it better?

In this episode of Business Made Simple, guest host Dr. JJ Peterson (host of Marketing Made Simple) and podcast producer Bobby Richards answer your questions about building your business through effective messaging and lead generation. They’ll reveal the key things missing from your website that are costing you money and the 3 questions your marketing MUST answer to be significantly more successful. You’ll also discover the 7 basic elements that make your marketing story more powerful. Tune in and get actionable strategies to clarify your message and make your business thrive!

Listen and follow to the Marketing Made Simple Podcast and get weekly tips from J.J. and April Sunshine Hawkins on how to make your marketing easy and make it work.

https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Remember Everything You Learn from Podcasts

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Why That Worked – Presented by StoryBrand.ai

#169: How to Clarify Your Message and Grow Your Business

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of the StoryBrand Framework in Marketing

Key Elements of a Good Story in Marketing

Maximizing Website Effectiveness

Harnessing the Power of Email Marketing

Remember Everything You Learn from Podcasts