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#169: How to Clarify Your Message and Grow Your Business
Business Made Simple Podcast
Maximizing Marketing Impact with StoryBrand Framework
15min Snip
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The chapter explores how businesses can clarify their message using the StoryBrand framework to create compelling marketing material, emphasizing the importance of narrative marketing for universal applicability across different business types. It outlines the seven elements of a good story and how these principles can be applied to marketing, transforming customers into heroes and businesses into guides for effective storytelling. Additionally, the chapter discusses common website mistakes that hinder effectiveness, stressing the need for a clear call to action and a simple, direct message to attract and retain customers.
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