Madison and Wall Podcast

Scott Wensman, a veteran media professional, shares insights into the stark shifts in consumer sentiment amid rising inflation expectations. He discusses the slow growth of political advertising for 2024 and the industry's transition to streaming services. Wensman also delves into the evolving media planning landscape, emphasizing the importance of audience data and integrated account leadership. His expertise sheds light on how advertisers can balance creativity with data-driven strategies, offering a fresh perspective on the changing advertising economy.

Join Professor Janna Greenberg from Boston University's School of Communication, a media strategies expert and seasoned advertising professional, as she dives into the impact of auto tariffs on advertising budgets. She discusses MNTN's IPO filing and what it means for small businesses in connected TV. The conversation also reveals insights on the evolving media agency landscape and generational shifts in media consumption. With a focus on the balance between creativity and analytics, Janna shares her journey through the advertising world and the challenges agencies face today.

Carl Hartman, a former global client leader at WPP and IPG and founder of the new agency Hartmore, shares his insights into the advertising landscape. He discusses the financial challenges facing major agencies like WPP and contrasts them with Stagwell's improvement. Hartman emphasizes the crucial role of global account leaders in navigating client relationships and agency dynamics. The conversation also touches on industry profitability metrics and innovation, illustrating the evolving nature of brand equity in advertising.

Tim Nollen, an analyst at Macquarie Securities with a focus on advertising and media, dives into the dynamic world of the packaged goods industry. He discusses the shift towards non-alcoholic beverages and the advertising strategies adapting to this trend, such as influencer marketing. Nollen highlights the role of AI in creative processes, the profitability of media planning, and the complexities in agency structures. The conversation is rich with insights into how technology is challenging traditional models, shaping the future of advertising.

Andy Rosenberg, a growth and marketing expert with a diverse background in D2C, menswear, and mobile gaming, explores the evolving landscape of performance marketing. He shares insights on how budgeting and resource management are crucial for brand identity within this framework. Rosenberg reflects on his transition from traditional marketing techniques to performance-driven strategies, influenced by advancements in technology and social media. The discussion also delves into the challenges legacy brands face in adapting to modern consumer data demands.

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more.In addition, our Advertising 101 series continues with a focus on B2B marketing to explore how it differs from consumer-focused marketing with Ari Osur, formerly a CMO and senior marketers for multiple B2B businesses.This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers make and part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing (which you can listen to on episodes 17, 18, 19 and 20 of The M&W podcast).

Gordon Ho, a marketing expert and Professor at USC’s Marshall School, dives into the fascinating world of advertising strategies. He explores the distinct marketing approaches companies use based on size, revealing how large corporations differ from startups. The conversation also touches on the impact of AI on small firms and how it can revolutionize their customer acquisition. Additionally, the importance of effective marketing metrics in driving growth and budget allocation is discussed, emphasizing the agility smaller businesses have over their larger counterparts.

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Omnicom-Interpublic, a variety of happenings at WPP, our analysis of and estimates for Netflix's advertising business, and our aggregation of the most relevant commentary from large marketers who reported earnings results in the past week (including P&G, American Express, Capital One, JP Morgan among others).In addition, our Advertising 101 series continues with Deborah Wahl, best known from her time as global CMO of General Motors and at McDonalds USA. She's currently a board member of MediaOcean, ActionIQ and many other companies. In this episode we discuss how large marketers allocate their resources. This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves and part 2 with Francisco Escobar on the role of marketing procurement (which you can listen to on episodes 17 and 18 of The M&W podcast).

This week features Francisco Escobar, President and Founder of JFE International Consultants, a marketing procurement expert. He critiques Mark Zuckerberg's views on corporate diversity, emphasizing the necessity of balancing masculine and feminine leadership styles. The discussion further dives into how diverse teams can enhance financial outcomes, likening it to the efficient frontier in finance. Escobar shares insights into the complexities of marketing procurement and the importance of collaboration between marketing and procurement teams for better results.

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok takes effect in the United States.In addition, starting with this week’s episode, we are introducing our Advertising 101 series, a multi-part (i.e. every week all year-long) tutorial that will explain how the industry really works and why money flows as it does.   We’re kicking things off with Gerry D’Angelo, currently a senior advisor at McKinsey and formerly the global VP of media at Procter & Gamble.  In our conversation, we explore how and why marketers organize themselves the way they do.   As much as anything we have produced to date, we guarantee it will be worth your while.