Madison and Wall Podcast Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon
5 snips
Mar 28, 2025 Todd Gordon, a veteran media investment professional with a rich history at major firms like WPP and Adobe, joins the discussion. He shares insights on navigating the evolving landscape of media buying, focusing on the shift from traditional TV to Connected TV. The conversation dives into how economic policies and tariffs pose risks for agencies, especially in cross-border operations. Also explored are modern advertising strategies that rely on data-driven approaches and the importance of adaptability in negotiations with clients.
AI Snips
Chapters
Transcript
Episode notes
Risks of Tariffs on Cross-Border Services
- Agencies face increasing risks from potential tariffs on cross-border services.
- This risk is highlighted by a contemplated retaliation on services between the U.S. and Europe.
Accenture Loses Account Over DNI Policies
- Accenture was removed from a Transport for London creative review due to DNI policy violations.
- This highlights the potential consequences for agencies that eliminate diversity pledges.
Agencies' Advantage in a Globalized World
- Global agencies need physical presence outside the U.S. due to increasing barriers.
- They are better positioned than tech giants, who are mostly U.S.-based.