Madison and Wall Podcast
Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon
Mar 28, 2025
Todd Gordon, a veteran media investment professional with a rich history at major firms like WPP and Adobe, joins the discussion. He shares insights on navigating the evolving landscape of media buying, focusing on the shift from traditional TV to Connected TV. The conversation dives into how economic policies and tariffs pose risks for agencies, especially in cross-border operations. Also explored are modern advertising strategies that rely on data-driven approaches and the importance of adaptability in negotiations with clients.
33:59
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Quick takeaways
- Traveling can enhance creativity and well-being, showcasing the importance of breaks for fresh perspectives in professional endeavors.
- The shift towards flexible TV advertising agreements highlights the need for agencies to adapt to data-driven decision-making and audience targeting strategies.
Deep dives
Recent Travel Insights
The host shared personal experiences from recent travels in Canada, highlighting visits to cities like Halifax, Montreal, and Ottawa. Having not visited these cities for decades, the host appreciated the cultural richness and culinary offerings, even during winter. This reflection on travel illustrates the importance of taking breaks from work to gain a fresh perspective. Such experiences can enhance creativity and overall well-being, contributing positively to professional endeavors.
