Navigating the Evolving Landscape of Media Buying

Each week on the M&W Podcast, we discuss new risks and opportunities for global agencies that follow from US government policies – especially in a world where tariffs on services may become more commonplace – as well as the latest results from S4, M&C Saatchi and more.  

Plus, on this week's podcast, our Advertising 101 series continues with a focus on national TV and connected TV buying with Todd Gordon, a former executive at WPP, Interpublic, TubeMogul, Adobe and Tatari. 

This follows the past five weeks where we started diving into the role of agencies on Ep. 23 with Macquarie Securities' Tim Nollen, Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead, on Ep. 25 on media agencies with Boston University professor Janna Greenberg, on Ep. 26 on media planning with Scott Wensman and Ep. 27 on media research with Stacey Schulman. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).