

Madison and Wall Podcast
Madison and Wall
Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends.
Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.
To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.
Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.
To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.
Episodes
Mentioned books

Jul 25, 2025 • 7min
Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising
We review our latest work of the week, which included an analysis of the latest results from Google, comments from large marketers' CEOs and CFOs, IPG's quarterly trends and early reads on the most recent quarter for global TV advertising

Jul 18, 2025 • 11min
Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More
We review our latest work of the week, which included an analysis of TikTok's letter to the Canadian government and incomplete claims of economic benefits, the latest agency growth trends following Omnicom and Publicis earnings, network content spending trends in context of the end of Stephen Colbert's Late Show and Netflix's ongoing growth + more.

Jul 11, 2025 • 11min
Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More
This week we review our latest work exploring last week's earnings warning from WPP and its subsequent CEO appointment as well as our latest analysis of growth trends for independent agencies.

Jul 4, 2025 • 8min
Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More
This week we review our latest work exploring digital services taxes in context of Canada-US trade disputes, the latest commentary from marketers' CEOs and CFOs on the impact of tarrifs on their businesses and more.

Jun 28, 2025 • 8min
Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More
In this week's episode of the Madison and Wall podcast we review our latest work, including a review of the strategic choices broadcasters such as Canada's Corus, France's TF1 and Germany's RTL are making in the face of growing competition from streamers as well as the political reality facing global agency holding companies in the wake of last week's FTC consent decree.

Jun 20, 2025 • 8min
Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes
Discover the vibrant energy of Cannes and its impact on the advertising industry! Enjoy personal anecdotes, like a whimsical train ride to Italy. Dive into the shifting landscape of ad tech with insights on how giants like Amazon and Roku are evolving. Explore Accenture's media strategy and the game-changing role of AI in marketing. This lively discussion blends industry news with personal reflections, providing a comprehensive view of current trends.

Jun 13, 2025 • 12min
Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More
The podcast dives into the impact of WPP's CEO change on the agency landscape. Listeners will gain insights into a growing advertising sector, despite individual agency struggles. There's a fascinating discussion on Warner Bros. Discovery's split and how it affects video buying trends. The hosts also share their thoughts on Bell Media's strategic ad tech partnerships. Finally, they reflect on maintaining a work-life balance amidst economic challenges and manageable inflation.

Jun 6, 2025 • 8min
Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade
In this week's episode of the Madison and Wall podcast we review our newest advertising forecast and some of the potential drivers of recent advertising strength in the US. We then explain why despite the upgraded forecast, many risks loom.

May 30, 2025 • 12min
Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength?
In this week's episode of the Madison and Wall podcast we review new economic news, discuss the impact of taxes on digital advertising, look at CPG industry growth rates and explore factors impacting the most recent quarter's ad market strength.

May 23, 2025 • 10min
Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More
On this week's M&W Podcast we review our take on the potential consequences for foreign capital investment that may follow from tax policy changes in the US, go over new TV data we published on pay TV subscriptions, video ad loads and video spending and assess the news of Publicis' acquisition of a new influencer agency.