Madison and Wall Podcast Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes
Jun 20, 2025
Discover the vibrant energy of Cannes and its impact on the advertising industry! Enjoy personal anecdotes, like a whimsical train ride to Italy. Dive into the shifting landscape of ad tech with insights on how giants like Amazon and Roku are evolving. Explore Accenture's media strategy and the game-changing role of AI in marketing. This lively discussion blends industry news with personal reflections, providing a comprehensive view of current trends.
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Episode notes
Personal Cannes and Paris Experiences
- Brian Wieser shares a personal experience visiting Ventimiglia, Italy during Cannes, recommending an extra day to explore.
- He also mentions participating in the upcoming Chocolate Marathon in Paris, emphasizing unique industry moments and personal engagement.
Ad Tech's Central Role
- Ad tech has become the operational core of the advertising industry, appearing in nearly every conversation.
- Amazon's expanded access to inventory exemplifies the strategic importance of ad tech in media and advertising.
Accenture's Media Agency Challenges
- Accenture's media and agency approach evolves with new leadership from Initiative's former CEO.
- Despite capabilities, Accenture struggles to fully penetrate the media agency space and integrate services.