Madison and Wall Podcast Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman
Mar 21, 2025
Stacey Lynn Schulman, a media research executive with a rich history at Nexstar and Interpublic's Initiative, joins the discussion to unravel the latest ad trends. They dive into the significant decline in auto advertising and how political uncertainties are reshaping strategies. Schulman sheds light on the evolving role of media currency in advertising, emphasizing the transition from Nielsen to Comscore and the essential nature of trust in audience measurement. Additionally, they explore advertising dynamics across Europe and the impact of digital platforms.
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Advertising Growth Softens Amid Uncertainty
- Advertising growth softened in late 2024 and 2025 due to economic and policy uncertainty.
- Digital media continues to grow fast while traditional TV and other legacy media lose share.
Decline in Auto Advertising Spend
- Auto industry advertising spend has significantly decreased over the years, halving its share of the total market.
- Supply chain issues and budget pressures will likely restrain auto ad growth further.
Accenture Sees Stability Amid Uncertainty
- Accenture reports client activity remains steady despite economic uncertainty.
- Long-term projects remain stable while short-term advertising budgets face risk due to easier pause options.