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Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman

Madison and Wall Podcast

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Navigating Advertising Trends in Europe

This chapter explores recent trends in advertising, focusing on the performance of European broadcasters and the impact of digital platforms. It highlights the crucial role of research in connecting media planning and buying strategies, emphasizing its importance in audience engagement and targeted advertising.

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