Stacey Lynn Schulman

Stacey Lynn Schulman, an accomplished executive formerly with Nexstar and Interpublic's Initiative, dives deep into the shifting advertising landscape. She discusses the less optimistic forecast for 2024, highlighting the split between digital and traditional media. Schulman emphasizes the essential role of media research in shaping strategies and improving campaign effectiveness. Insights into audience segmentation and the complexities of programmatic advertising reveal how understanding consumer behavior drives successful marketing.

Stacey Lynn Schulman, a media research executive with a rich history at Nexstar and Interpublic's Initiative, joins the discussion to unravel the latest ad trends. They dive into the significant decline in auto advertising and how political uncertainties are reshaping strategies. Schulman sheds light on the evolving role of media currency in advertising, emphasizing the transition from Nielsen to Comscore and the essential nature of trust in audience measurement. Additionally, they explore advertising dynamics across Europe and the impact of digital platforms.