Madison and Wall Podcast Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
Apr 11, 2025
In this engaging session, Keith "Kappy" Kaplan, a seasoned advisor and former global CEO of Kinetic, dives into the evolving landscape of outdoor advertising and the implications of new digital taxes and pharmaceutical tariffs. He shares intriguing insights on how these developments could reshape the advertising industry, especially for small businesses. Kaplan passionately discusses strategic messaging and audience targeting in outdoor media, emphasizing the impact of digital transformation on traditional advertising methods.
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Economic Downturn
- The current economic downturn isn't over yet, and businesses are struggling to plan.
- Global markets are reacting as if tariffs are in place, creating uncertainty.
Economic Scenarios
- One scenario involves the US government reversing tariff policies and implementing fiscal prudence.
- However, this scenario is considered highly unlikely given the current political climate.
Pharma Tariffs
- Additional tariffs on the pharmaceutical industry are being considered.
- Since most pharmaceuticals are imported, this could have a substantial impact.