Keith Kaplan

In this engaging session, Keith "Kappy" Kaplan, a seasoned advisor and former global CEO of Kinetic, dives into the evolving landscape of outdoor advertising and the implications of new digital taxes and pharmaceutical tariffs. He shares intriguing insights on how these developments could reshape the advertising industry, especially for small businesses. Kaplan passionately discusses strategic messaging and audience targeting in outdoor media, emphasizing the impact of digital transformation on traditional advertising methods.