Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
Madison and Wall Podcast
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Navigating the Out-of-Home Advertising Landscape
This chapter explores the complexities and nuances of the out-of-home advertising industry, distinguishing media strategy from mere billboard purchases. It highlights the importance of effective messaging, audience targeting, and innovative approaches in integrating technology like QR codes. Furthermore, the discussion emphasizes the evolving landscape influenced by digital transformation and regulatory changes, showcasing the need for deeper market engagement and investment in outdoor advertising.
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