Madison and Wall Podcast
Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman
Mar 14, 2025
Scott Wensman, a veteran media professional, shares insights into the stark shifts in consumer sentiment amid rising inflation expectations. He discusses the slow growth of political advertising for 2024 and the industry's transition to streaming services. Wensman also delves into the evolving media planning landscape, emphasizing the importance of audience data and integrated account leadership. His expertise sheds light on how advertisers can balance creativity with data-driven strategies, offering a fresh perspective on the changing advertising economy.
24:11
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Quick takeaways
- Recent consumer sentiment has drastically declined due to rising inflation expectations, highlighting the influence of economic pressures on purchasing behavior.
- The evolving landscape of video services spending, projected at $158 billion for 2024, necessitates strategic planning for advertisers amid cord-cutting trends.
Deep dives
Tropical Cocktail Class and Business Insights
Engaging in a tropical cocktail-making class provided the speaker with a chance to explore various types of rum while drawing parallels to advertising in the beverage industry. Although these artisanal alcohol brands have limited advertising, the speaker reflects on how personal experiences with products often lead to considerations of their marketability. This interaction emphasizes the importance of understanding consumer behavior and business dynamics, even in leisure activities. The overlap between personal enjoyment and professional insight highlights how experiences in everyday life can inform broader market trends.
