Madison and Wall Podcast Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman
Mar 14, 2025
Scott Wensman, a veteran media professional, shares insights into the stark shifts in consumer sentiment amid rising inflation expectations. He discusses the slow growth of political advertising for 2024 and the industry's transition to streaming services. Wensman also delves into the evolving media planning landscape, emphasizing the importance of audience data and integrated account leadership. His expertise sheds light on how advertisers can balance creativity with data-driven strategies, offering a fresh perspective on the changing advertising economy.
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Brian's Cocktail Class Anecdote
- Brian Wieser took a cocktail-making class focused on tropical drinks and artisanal rums.
- He enjoyed the experience while thinking about how these products might be advertised.
Political Lens Shapes Consumer Sentiment
- Consumer sentiment in the U.S. has declined significantly, especially among Democrats.
- Republicans maintain higher sentiment; this political divide influences economic perceptions and policy support.
Kantar’s Strategic Breakup
- Kantar is breaking up and selling its businesses after being spun off from WPP.
- This creates strategic opportunities depending on which buyers find synergies with parts of the business.