Evolving Media Planning in Advertising

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

On this week's podcast we look at the latest data on consumer sentiment, 2024's muted political advertising spending, our latest analysis on video services spending and cord cutting as well as Kantar's pending sale of its businesses.

In addition, our Advertising 101 series continues with a focus on the media planning with Scott Wensman, most recently an executive with WPP's Mindshare and before that at Publicis' Team One, Interpublic and Omnicom, too.

This follows the past three weeks where we started diving into the role of agencies, first on Ep. 23 with Macquarie Securities' Tim Nollen, second on Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead and third on Ep. 25 on media agencies with Boston University professor Janna Greenberg. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).