Madison and Wall Podcast
Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene
Apr 4, 2025
Janice Finkel-Greene, a former IPG executive with a sharp focus on local TV and radio advertising, joins the discussion. They delve into the complex interplay between current economic policies and advertising dynamics. Janice shares insights on navigating local markets post-election and emphasizes the critical balance between technology and human touch in advertising. The conversation also tackles audience measurement methodologies, comparing Nielsen and Comscore, and examines how traditional advertising is evolving in the digital landscape.
29:32
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Quick takeaways
- The recent tariff announcements signal a shift towards autarky that could disrupt supply chains and inflate advertising costs.
- Successful local advertising strategies require understanding regional demographics and leveraging technology while maintaining the human element for effectiveness.
Deep dives
Impact of Tariffs on the Global Economy
The recent announcement of tariffs marks a significant turning point in global economic dynamics, with expectations of reduced international trade becoming a central theme. Analysts predict a shift towards autarky, leading to a decrease in cross-border activities and a disruption of established supply chains that rely on international imports, affecting a wide range of industries. The economic implications are profound, particularly as rising costs associated with tariffs result in inflationary pressures that could stifle growth and advertising revenue. Companies are encouraged to prepare for this evolving landscape as the situation is viewed as a long-term alteration rather than a temporary measure.
