Madison and Wall Podcast Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene
Apr 4, 2025
Janice Finkel-Greene, a former IPG executive with a sharp focus on local TV and radio advertising, joins the discussion. They delve into the complex interplay between current economic policies and advertising dynamics. Janice shares insights on navigating local markets post-election and emphasizes the critical balance between technology and human touch in advertising. The conversation also tackles audience measurement methodologies, comparing Nielsen and Comscore, and examines how traditional advertising is evolving in the digital landscape.
AI Snips
Chapters
Transcript
Episode notes
Tariff Impact on Advertising
- Tariffs will likely cause a decrease in economic growth and advertising activity.
- Less efficient economies reduce both growth and advertising spending.
Stagflation and Advertising Forecasts
- Current economic forecasts predict no real growth with elevated inflation.
- This stagflationary scenario is a baseline for advertising growth forecasts.
Stagwell's Optimistic Outlook
- Stagwell CEO Mark Penn expressed optimism about achieving 9% organic growth over five years.
- He also downplayed Wall Street's reaction to potential tariffs.