Janice Finkel-Greene

Janice Finkel-Greene, a former IPG executive with a sharp focus on local TV and radio advertising, joins the discussion. They delve into the complex interplay between current economic policies and advertising dynamics. Janice shares insights on navigating local markets post-election and emphasizes the critical balance between technology and human touch in advertising. The conversation also tackles audience measurement methodologies, comparing Nielsen and Comscore, and examines how traditional advertising is evolving in the digital landscape.