Madison and Wall Podcast
Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg
Mar 7, 2025
Join Professor Janna Greenberg from Boston University's School of Communication, a media strategies expert and seasoned advertising professional, as she dives into the impact of auto tariffs on advertising budgets. She discusses MNTN's IPO filing and what it means for small businesses in connected TV. The conversation also reveals insights on the evolving media agency landscape and generational shifts in media consumption. With a focus on the balance between creativity and analytics, Janna shares her journey through the advertising world and the challenges agencies face today.
26:47
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Quick takeaways
- The podcast reveals how economic uncertainties, particularly tariff implications, are constraining advertising budgets in the auto industry, a major ad spender.
- It highlights MNTN's IPO analysis, illustrating the misalignment in expectations for small and medium-sized businesses' engagement with Connected TV advertising.
Deep dives
Impact of Economic Trends on the Auto Industry
Recent economic news, particularly regarding Germany's increased defense spending and borrowing, has significant ramifications for the global market. This shift is expected to elevate borrowing costs worldwide, influencing consumer behavior and spending. The podcast discusses how these uncertainties can constrain advertising budgets within the auto industry, which is a major player in advertising expenditure, comprising about 5% of total ad spending. This cautious approach by auto manufacturers may further exacerbate existing trends in declining advertising budgets, regardless of the actual implementation of tariffs.
