Madison and Wall Podcast Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg
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Mar 7, 2025 Join Professor Janna Greenberg from Boston University's School of Communication, a media strategies expert and seasoned advertising professional, as she dives into the impact of auto tariffs on advertising budgets. She discusses MNTN's IPO filing and what it means for small businesses in connected TV. The conversation also reveals insights on the evolving media agency landscape and generational shifts in media consumption. With a focus on the balance between creativity and analytics, Janna shares her journey through the advertising world and the challenges agencies face today.
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Career Shift
- Janna Greenberg's career started in management consulting, then shifted to a digital agency, Organic.
- She transitioned from building websites and digital strategies to the creative side of advertising.
Media Agency Functions
- Media agencies prioritize managing client money and growing their businesses.
- Their core functions include account management, strategy (communication planning), buying, planning, analytics, and operations.
Biddable vs. Non-Biddable Media
- The rise of biddable media like programmatic and social challenges traditional media buying structures.
- There's no single solution for organizing teams, whether by media type or by biddable versus non-biddable.