Madison and Wall Podcast

Janice Finkel-Greene, a former IPG executive with a sharp focus on local TV and radio advertising, joins the discussion. They delve into the complex interplay between current economic policies and advertising dynamics. Janice shares insights on navigating local markets post-election and emphasizes the critical balance between technology and human touch in advertising. The conversation also tackles audience measurement methodologies, comparing Nielsen and Comscore, and examines how traditional advertising is evolving in the digital landscape.

Todd Gordon, a veteran media investment professional with a rich history at major firms like WPP and Adobe, joins the discussion. He shares insights on navigating the evolving landscape of media buying, focusing on the shift from traditional TV to Connected TV. The conversation dives into how economic policies and tariffs pose risks for agencies, especially in cross-border operations. Also explored are modern advertising strategies that rely on data-driven approaches and the importance of adaptability in negotiations with clients.

Stacey Lynn Schulman, a media research executive with a rich history at Nexstar and Interpublic's Initiative, joins the discussion to unravel the latest ad trends. They dive into the significant decline in auto advertising and how political uncertainties are reshaping strategies. Schulman sheds light on the evolving role of media currency in advertising, emphasizing the transition from Nielsen to Comscore and the essential nature of trust in audience measurement. Additionally, they explore advertising dynamics across Europe and the impact of digital platforms.

Stacey Lynn Schulman, an accomplished executive formerly with Nexstar and Interpublic's Initiative, dives deep into the shifting advertising landscape. She discusses the less optimistic forecast for 2024, highlighting the split between digital and traditional media. Schulman emphasizes the essential role of media research in shaping strategies and improving campaign effectiveness. Insights into audience segmentation and the complexities of programmatic advertising reveal how understanding consumer behavior drives successful marketing.

Scott Wensman, a veteran media professional, shares insights into the stark shifts in consumer sentiment amid rising inflation expectations. He discusses the slow growth of political advertising for 2024 and the industry's transition to streaming services. Wensman also delves into the evolving media planning landscape, emphasizing the importance of audience data and integrated account leadership. His expertise sheds light on how advertisers can balance creativity with data-driven strategies, offering a fresh perspective on the changing advertising economy.

Join Professor Janna Greenberg from Boston University's School of Communication, a media strategies expert and seasoned advertising professional, as she dives into the impact of auto tariffs on advertising budgets. She discusses MNTN's IPO filing and what it means for small businesses in connected TV. The conversation also reveals insights on the evolving media agency landscape and generational shifts in media consumption. With a focus on the balance between creativity and analytics, Janna shares her journey through the advertising world and the challenges agencies face today.

Carl Hartman, a former global client leader at WPP and IPG and founder of the new agency Hartmore, shares his insights into the advertising landscape. He discusses the financial challenges facing major agencies like WPP and contrasts them with Stagwell's improvement. Hartman emphasizes the crucial role of global account leaders in navigating client relationships and agency dynamics. The conversation also touches on industry profitability metrics and innovation, illustrating the evolving nature of brand equity in advertising.

Tim Nollen, an analyst at Macquarie Securities with a focus on advertising and media, dives into the dynamic world of the packaged goods industry. He discusses the shift towards non-alcoholic beverages and the advertising strategies adapting to this trend, such as influencer marketing. Nollen highlights the role of AI in creative processes, the profitability of media planning, and the complexities in agency structures. The conversation is rich with insights into how technology is challenging traditional models, shaping the future of advertising.

Andy Rosenberg, a growth and marketing expert with a diverse background in D2C, menswear, and mobile gaming, explores the evolving landscape of performance marketing. He shares insights on how budgeting and resource management are crucial for brand identity within this framework. Rosenberg reflects on his transition from traditional marketing techniques to performance-driven strategies, influenced by advancements in technology and social media. The discussion also delves into the challenges legacy brands face in adapting to modern consumer data demands.

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more.In addition, our Advertising 101 series continues with a focus on B2B marketing to explore how it differs from consumer-focused marketing with Ari Osur, formerly a CMO and senior marketers for multiple B2B businesses.This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers make and part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing (which you can listen to on episodes 17, 18, 19 and 20 of The M&W podcast).