Madison and Wall Podcast Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences
4 snips
Jan 31, 2025 Gordon Ho, a marketing expert and Professor at USC’s Marshall School, dives into the fascinating world of advertising strategies. He explores the distinct marketing approaches companies use based on size, revealing how large corporations differ from startups. The conversation also touches on the impact of AI on small firms and how it can revolutionize their customer acquisition. Additionally, the importance of effective marketing metrics in driving growth and budget allocation is discussed, emphasizing the agility smaller businesses have over their larger counterparts.
AI Snips
Chapters
Transcript
Episode notes
Meta's Advantage+
- Meta's Advantage+ has a $20 billion run rate.
- AI-based ad products like Advantage+ and Google's PMax are likely to become dominant.
Meta's Revenue Exposure
- Meta disclosed ad revenue data for Canada, China, and India in their 10K.
- Their revenue from China makes them vulnerable to tariffs.
Meta and Diversity
- Meta's diversity commentary emphasizes "cognitive diversity."
- This might be coded language given the current political climate.