Gordon Ho

Gordon Ho, a marketing expert and Professor at USC’s Marshall School, dives into the fascinating world of advertising strategies. He explores the distinct marketing approaches companies use based on size, revealing how large corporations differ from startups. The conversation also touches on the impact of AI on small firms and how it can revolutionize their customer acquisition. Additionally, the importance of effective marketing metrics in driving growth and budget allocation is discussed, emphasizing the agility smaller businesses have over their larger counterparts.