Marketing Strategies Across Company Sizes

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

Each week we review new economic data and our work from the past week. This week that new work includes new analyses of earnings results from Meta and Comcast as well as the latest comments from marketer CEOs and CFOs.

In addition, our Advertising 101 series continues with Gordon Ho, currently a Professor at USC and formerly a senior marketer at Disney, Princess Cruises and multiple start-ups

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement and part 3 with Deborah Wahl on the resource allocation choices marketers make (which you can listen to on episodes 17, 18 and 19 of The M&W podcast).