Madison and Wall Podcast Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo
Jan 10, 2025
Join Gerry D'Angelo, a senior advisor at McKinsey and former global VP at Procter & Gamble, as he unpacks the latest shifts in the advertising landscape. They discuss Meta's controversial decision to end third-party fact-checking and the implications of major industry mergers like Disney's integration of Hulu and Fubo. D'Angelo shares insights on brand management evolution and the balance between specialization and centralization in organizations. Also, don’t miss his tips on personal branding for marketers navigating diverse markets.
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Meta Ends Fact-Checking Impact
- Meta ending third-party fact-checking won't shift advertising money.
- Marketers will avoid complaints and accept more bad content on Meta platforms.
Disney-Fubo Hulu Live Merger Effect
- Disney and Fubo merger creates a larger Hulu Live but doesn't alter Hulu's rank.
- More programmatic ads in linear TV will rise, yet overall advertising trajectory remains unchanged.
Independent Agencies Growth Trends
- Top 30 independent agencies total around $10 billion revenue with 2% growth in Q4.
- Some agencies grew double digits, but others faced mid-single-digit declines, showing mixed performance.