The Power of Personal Branding in Marketing

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok takes effect in the United States.

In addition, starting with this week’s episode, we are introducing our Advertising 101 series, a multi-part (i.e. every week all year-long) tutorial that will explain how the industry really works and why money flows as it does.   We’re kicking things off with Gerry D’Angelo, currently a senior advisor at McKinsey and formerly the global VP of media at Procter & Gamble.  In our conversation, we explore how and why marketers organize themselves the way they do.   As much as anything we have produced to date, we guarantee it will be worth your while.