Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes analyses of earnings results from Globant and of important trends in marketing and media spending from many of the world's largest packaged goods companies, largely tied to presentations delivered at the past week's CAGNY conference.

In addition, our Advertising 101 series continues with a focus on the basics of the advertising agency industry with Macquarie Securities' Tim Nollen. If you find this interview interesting, you may wish to listen to our next Agency Business (available for streaming or download on Monday Feb. 24), where you will also be able to hear this interview as well as our review with Tim of the agency news-of-the-week.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing, part 5 with Ari Osur on B2B marketing and part 6 on performance marketing with Andy Rosenberg. (you can listen to all of these interviews on episodes 17-22 of The M&W podcast).