Tim Nollen

Tim Nollen, a seasoned sell-side analyst at Macquarie Group with a background at J.P. Morgan and Bear Stearns, dives deep into the challenges faced by agency holding companies. He discusses financial strains and evolving client needs, spotlighting how agencies must adapt to stay competitive against consulting firms and ad tech. Tim also touches on the complexities of media and creative integration, and shares insights about leadership changes within major firms like WPP and their impact on organizational culture.

Tim Nollen, an analyst at Macquarie Securities with a focus on advertising and media, dives into the dynamic world of the packaged goods industry. He discusses the shift towards non-alcoholic beverages and the advertising strategies adapting to this trend, such as influencer marketing. Nollen highlights the role of AI in creative processes, the profitability of media planning, and the complexities in agency structures. The conversation is rich with insights into how technology is challenging traditional models, shaping the future of advertising.