Madison and Wall Podcast
Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing
Feb 14, 2025
Andy Rosenberg, a growth and marketing expert with a diverse background in D2C, menswear, and mobile gaming, explores the evolving landscape of performance marketing. He shares insights on how budgeting and resource management are crucial for brand identity within this framework. Rosenberg reflects on his transition from traditional marketing techniques to performance-driven strategies, influenced by advancements in technology and social media. The discussion also delves into the challenges legacy brands face in adapting to modern consumer data demands.
36:59
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Quick takeaways
- Recent U.S. retail sales data reflects a 4.8% year-over-year increase, but inflation suggests real growth may be overstated.
- The rise of performance marketing highlights the need for data-driven strategies that align marketing efforts with key performance indicators.
Deep dives
Retail Sales Trends and Inflation
Recent retail sales data in the U.S. indicates an increase of 4.8% year-over-year, signaling a robust environment. However, inflation at approximately 3% suggests that real growth may be less significant than first appearances imply, calling for cautious interpretation of these figures. Notably, the performance of non-store retailers was unexpectedly lackluster, with only 3.8% growth. This decline might warrant further investigation into potential impacts from cross-border trade concerns and the challenges posed by new administration policies.
