The Evolution of Marketing: From Brand Storytelling to Performance Focus

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes new analyses of earnings results from ad-supported companies including The Trade Desk, Roku, Interpublic, Dentsu and marketers including Coca-Cola, Ford and many more.

In addition, our Advertising 101 series continues with a focus on performance marketing with Andy Rosenberg.

This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves, part 2 with Francisco Escobar on the role of marketing procurement, part 3 with Deborah Wahl on the resource allocation choices marketers makep, part 4 with Gordon Ho on the different ways small, medium-sized and large businesses engage in marketing and part 5 with Ari Osur on B2B marketing (which you can listen to on episodes 17-21 of The M&W podcast).