Madison and Wall Podcast

Gordon Ho, a marketing expert and Professor at USC’s Marshall School, dives into the fascinating world of advertising strategies. He explores the distinct marketing approaches companies use based on size, revealing how large corporations differ from startups. The conversation also touches on the impact of AI on small firms and how it can revolutionize their customer acquisition. Additionally, the importance of effective marketing metrics in driving growth and budget allocation is discussed, emphasizing the agility smaller businesses have over their larger counterparts.

Deborah Wahl, a legacy marketer known for her impactful roles at General Motors and McDonald's, shares her insights on resource allocation in marketing. She delves into the complexities of justifying new trends within budgets and discusses the dynamic landscape of large marketer strategies. The conversation touches on the significance of adaptability in agency partnerships and the importance of aligning marketing spending with company objectives. Plus, there's a fascinating look at the recent implications of regulatory actions on the advertising industry.

This week features Francisco Escobar, President and Founder of JFE International Consultants, a marketing procurement expert. He critiques Mark Zuckerberg's views on corporate diversity, emphasizing the necessity of balancing masculine and feminine leadership styles. The discussion further dives into how diverse teams can enhance financial outcomes, likening it to the efficient frontier in finance. Escobar shares insights into the complexities of marketing procurement and the importance of collaboration between marketing and procurement teams for better results.

Join Gerry D'Angelo, a senior advisor at McKinsey and former global VP at Procter & Gamble, as he unpacks the latest shifts in the advertising landscape. They discuss Meta's controversial decision to end third-party fact-checking and the implications of major industry mergers like Disney's integration of Hulu and Fubo. D'Angelo shares insights on brand management evolution and the balance between specialization and centralization in organizations. Also, don’t miss his tips on personal branding for marketers navigating diverse markets.

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.This week we review Madison and Wall's most popular pieces of research during 2024, which highlighted to us some of the year's most important issues to the industry, at least among our readers. These included multiple posts on TikTok, the Omnicom-Interpublic merger, and our analysis of packaged goods company CEO and CFO commentary

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.This week we review news from the Federal Reserve (and its implications on advertising) as well as our recent work on content spending, packaged goods trends and more!

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian looks at a flurry of news relevant to the future of streaming video services and the relationships media conglomerates have with distributors, explores why Warner Bros. Discovery's break-up into two divisions is a bad idea and reviews the news of Omnicom buying Interpublic.

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian looks at Madison & Wall's latest advertising industry forecast for 2025 and beyond and reviews key themes for the sector from investor days hosted in recent weeks by major marketers P&G, Nestle and Unilever.Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian looks at the latest e-commerce sales data, Comcast's non-strategic view of cable networks along with the history of USA Network, plus additional analysis on how an installation of RFK Jr. into the US government may lead to a meaningful negative financial impact on the real news business.Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.In this episode, Brian looks at new economics data (turns out condiments are getting more expensive), Meta's big news week, our new analysis on consumer spending on video services and the history of pharmaceutical advertising in the United States, among other topics.Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.