Madison and Wall Podcast

Each week on the M&W podcast provides a review of economic data relevant to the advertising industry, Madison & Wall’s work-of-the-week, the work-we-didn’t get to, advertising accounting & finance and history.On our new episode, Olivia and Brian look at parallels between Tik Tok and Google’s current court cases, explore the costs of agencies returning-to-the-office, analyze streaming video data, assess the consequences of advertising bans and much more!

Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at olivia@madisonandwall.com, and brian@madisonandwall.com. Follow Madison and Wall on LinkedIn.

Introducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser. In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations.The Amazon account is worth billions, but measuring how much the account loss will impact incumbent agency IPG poses a challenge. Brian tells listeners why.Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at olivia@madisonandwall.com, and brian@madisonandwall.com. Follow Madison and Wall on LinkedIn.