Madison and Wall Podcast Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More.
Jan 24, 2025
Deborah Wahl, a legacy marketer known for her impactful roles at General Motors and McDonald's, shares her insights on resource allocation in marketing. She delves into the complexities of justifying new trends within budgets and discusses the dynamic landscape of large marketer strategies. The conversation touches on the significance of adaptability in agency partnerships and the importance of aligning marketing spending with company objectives. Plus, there's a fascinating look at the recent implications of regulatory actions on the advertising industry.
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Deborah Wahl's Career Journey
- Deborah Wahl has rich marketing experience primarily in the auto industry, with roles at Ford, Toyota, Chrysler, and General Motors.
- She also worked in other sectors like home building and McDonald's, demonstrating broad expertise.
Plan Flexibly with Stakeholders
- Always build flexibility and agility into marketing plans as conditions will change unexpectedly.
- Understand key stakeholders' beliefs and prepare to invest in emerging trends while protecting the company.
Simplify Marketing to Key Levers
- Simplify marketing models to focus on key levers like customer loyalty and acquisition.
- Use this framework to allocate spend effectively for growth while managing complexity.