Deborah Wahl

Deborah Wahl, a legacy marketer known for her impactful roles at General Motors and McDonald's, shares her insights on resource allocation in marketing. She delves into the complexities of justifying new trends within budgets and discusses the dynamic landscape of large marketer strategies. The conversation touches on the significance of adaptability in agency partnerships and the importance of aligning marketing spending with company objectives. Plus, there's a fascinating look at the recent implications of regulatory actions on the advertising industry.