Madison and Wall Podcast
Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
May 9, 2025
Zac Selby, the Global Addressable Lead for Dentsu Media, shares insights into the landscape of programmatic advertising and its critical role in digital marketing. He discusses the challenges facing the advertising sector, including the effects of tariffs and the changing dynamics of Google's search advertising. Zac emphasizes the importance of data in optimizing campaigns and navigating the complexities of audience targeting in a cookie-less environment, while also delving into how resource allocation impacts agency organization.
23:18
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Quick takeaways
- Economic forecasts indicate potential stagflation, necessitating businesses to adapt strategies amid rising inflation and stagnant growth.
- Programmatic advertising is becoming essential for marketers, emphasizing the need for effective data management and real-time campaign optimization.
Deep dives
Economic Outlook and Stagflation Concerns
Current economic forecasts suggest a likelihood of stagflation, characterized by stagnant economic growth and rising inflation. Recent surveys indicate that consumers expect a median inflation rate of 3.6% over the next year, aligning with broader concerns about the economy's health. Businesses are likely to implement price increases to absorb costs as they await signs of investment recovery. This situation requires companies to adapt their planning strategies to account for the potential implications of stagflation, even if it is not a favorable scenario.
