Zac Selby

Zac Selby, the Global Addressable Lead for Dentsu Media, shares insights into the landscape of programmatic advertising and its critical role in digital marketing. He discusses the challenges facing the advertising sector, including the effects of tariffs and the changing dynamics of Google's search advertising. Zac emphasizes the importance of data in optimizing campaigns and navigating the complexities of audience targeting in a cookie-less environment, while also delving into how resource allocation impacts agency organization.