Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
Madison and Wall Podcast
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The Role of Data in Modern Programmatic Advertising
This chapter explores the vital role of data in programmatic advertising, focusing on its impact on campaign optimization and audience targeting. It also addresses the limitations of cookie-based tracking and the shift towards more sophisticated tracking methods in a cookie-less environment.
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