Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
Apr 18, 2025
25:39
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Greg McClelland's Advanced TV Journey
Greg McClelland shared his experience driving advanced TV advertising in Canada with close collaboration with cableco partners.
He detailed managing massive mergers and building integrated media and sales teams during his 20+ years in the industry.
insights INSIGHT
Shift in Digital Media Buying
Digital media buying evolved from shouting at media owners to partnering with them to optimize auction outcomes.
Buyers now focus on gaining exclusive tools and data to enhance advertising performance for clients.
insights INSIGHT
Value of Media Agencies
Although marketers can technically run digital ads themselves, they lack access to advanced tools and scale.
Media agencies leverage aggregated buying power and exclusive capabilities to deliver better client results.
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On this week’s M&W Podcast we summarize our take on what happens if Meta and Alphabet are forced by courts to sell parts of their businesses, the latest earnings results from Publicis and Omnicom and hear from Greg McLelland, Madison and Wall's new General Manager of Canada / CRO Advisory Practice Lead.
Plus, on this week's podcast, our Advertising 101 series continues with a focus on digital advertising With Martin Galvin, Co-Founder of Calm Media Investments (a provider of forward media investment programs). Prior to that he ran the Agency commercial program at Pinterest, having previously led Digital investment for GroupM in the UK.
This follows the past eight weeks where we explored the role of agencies (Ep. 23 with Macquarie Securities' Tim Nollen, the function of global account leads (Ep. 24 with Heartmore's Carl Hartman), media agencies (Ep. 25 with Boston University professor Janna Greenberg), media planning (Ep. 26 with Scott Wensman), media research (Ep. 27 with Stacey Schulman), national TV and CTV buying (Ep. 28 with Todd Gordon), local TV (Ep. 29 with Janice Finkel-Greene) and outdoor advertising (Ep. 29 with Keither "Kappy" Kaplan). Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).
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